Wednesday, August 20, 2008

Univeral to go "Green-Ray" with the Hulk

The upcoming release of The Incredible Hulk is pure marketing genius and will be coming to Blu-ray in October with limited edition “Green-ray” packaging and BD-Live features, and will feature a limited edition 3-D lenticular cover.

Also promised on the upcoming release will be BD-Live connectivity, including a “My Chat” feature allow multiple users to watch the movie simultaneously, as well as possible additional web-enabled features to be announced at a later date.

October 21, 2008 is the street date for the Blu-ray, which is day-and-date with the standard DVD. Personally, I can’t wait!

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